Digital signage is a form of electronic display that shows videos, images, text, web content in public and private environments for informational or advertising purposes. A digital sign usually consists of a computer or playback device connected to a large, bright digital screen such as an LCD or plasma display.
Digital signage is used in retail, schools, libraries, corporate settings, medical facilities, transportation hubs, hospitality and other public venues. Digital signage displays are most commonly controlled by personal computers or servers, through the use of either proprietary or public-domain software programs.
There are several advantages of using digital signs: they can be updated frequently at poentially no added cost; they offer dynamic, eye-catching content; and because they are designed to minimise power draw and don't require the raw materials neccesary for physical, printed signs, they are often more environmentally friendly than alternative signage.
The applications for digital signage are diverse, but include:
Make a lasting impression on new clients, employees and guests with lobby display solutions. Highly flexible and instantly updateable, digital displays give your organisation the ability to tailor media-rich content for your clientele. Your office can evolve to provide dynamic branding opportunities, or faciitate communication through interactive displays.
Digital signage can help you achieve campus-wide connectivity. Communicate with students and faculty's via bulletins, class notices and event promotions. Impress prospective students, parents and visitors by demonstrating your school's adoption of technology. Send an environmentally conscious message by drastically reducing usage of paper, ink and plastics. Digital signage could also be used to generate revenue, by displaying sponsor messages.
Hospitals could benefit from digital signage in a variety of applications: they can be deployed at reception areas for touchscreen way-finding assistance; used for more efficient information distribution concerning services such as opening hours for the visitor's centre, giftshop and chapel; and could entertain or occupy patients in the waiting room.
Impress your customers with cutting-edge solutions such as interactive maps, self-check-in kiosks, dynamic schedules and instant traffic, flight and weather updates. Allow your patrons to be as self-sefficient as they desire.